Manufacturing CRM Software for Indian SMEs
A CRM that actually talks to your factory. Capture leads, build GST quotations from live BOMs and costs, convert won deals into sales orders, and hand them straight to production — all in one platform, not a sales tool bolted onto your shop floor.
Why a generic CRM fails a factory
Salesforce, Zoho and HubSpot are great at tracking leads — but they stop at the deal. They don’t know your bill of materials, your material costs, your machine capacity or GST. So sales and the shop floor end up in two different worlds, and the gaps cost you orders and margin:
Quotes built in Excel
A generic CRM can’t price from your BOM, so quotations are typed by hand — slow, inconsistent, and often under-priced.
OEMup: quotations built from live BOM & cost with correct HSN/GST. Cost a unit →Re-keying won deals
Win an order in the CRM, then re-enter it into your ERP/Tally and again for production. Errors and delays creep in.
OEMup: quotation → sales order → work order, no re-keying. Production module →Sales can’t see stock or capacity
Your sales team promises delivery dates blind, with no view of stock or the production schedule.
OEMup: live stock & capacity visible at quoting time. Inventory →GST is a separate system
The CRM has no GST, so converting a won deal to a compliant invoice means another tool and more typing.
OEMup: one-click GST e-invoice from the order. GST e-invoicing →One system, enquiry to dispatch to payment
OEMup’s CRM is part of the ERP, so the whole revenue cycle runs on shared data — India-first, no integrations to maintain:
- Lead & enquiry pipeline with stages
- Quotations built from live BOM & cost
- Correct HSN codes & GST on every quote
- Quotation → sales order → work order
- Stock & capacity visible while quoting
- One-click GST e-invoice & e-way bill
- Full customer history (quotes, orders, dues)
- Follow-up reminders & WhatsApp/email
- Sales analytics & conversion reporting
- Payment / outstanding tracking
- Cloud access on mobile, desk & shop floor
- One price — CRM, production & GST together
Comparing systems? See the honest OEMup vs Tally comparison or the best ERP software in India round-up.
Manufacturing CRM software — FAQ
What is manufacturing CRM software?
A CRM that manages the sales pipeline (leads, quotations, follow-ups) and connects it to production — building quotes from your BOM and turning won deals into work orders. OEMup provides this inside one ERP, so sales and the factory share the same data.
Why not just use Salesforce or Zoho CRM for a factory?
They track leads well but don’t know your BOM, costs, capacity or GST — so you quote in Excel and re-key won orders into another system. A manufacturing CRM links the quotation to the BOM and the order to production, closing that gap.
Is OEMup a CRM or an ERP?
Both. OEMup is a manufacturing ERP with a built-in CRM & sales module — pipeline, quotations and customer history, plus BOM, production, inventory, GST and payroll, in one system at one price.
Can the CRM create GST-compliant quotations?
Yes — quotations are built from your item master and BOM with correct HSN codes and GST rates, and converting a quotation to a GST e-invoice on order is one click.
Related: All Features · Engineering ERP · GST E-Invoicing · Tally Alternative
See sales and production on one screen
Book a free 30-minute demo — we’ll take one enquiry from lead to GST quotation to work order, so you can see how OEMup joins your sales team and your shop floor.